Businesses, both small and large have a lot to benefit from search engine optimization. It’s not an exaggeration to say that businesses that do not practice search engine marketing are in far worse condition than those who invest in it. SEO provides a wide array of benefits to all businesses and this is what will we look at in this read.
What are the Benefits of SEO?
Before we dive in, it’s important to understand what SEO entails. As an acronym for search engine optimization, SEO is a collection of tactics that help a website rank higher on search engines like Google and Bing. Ranking higher means more people get to see it and this equates to higher traffic, and ultimately, more business. That being said, here are the many benefits SEO can provide your business.
1. Help You Create a User-Friendly Site
First and foremost, SEO helps you create a faster, user friendly, and overall better website. Despite the name, SEO is not just about search engines. In fact, the focus is usually on the users. When your visitors are happy, Google, Bing, and the like are happy as well. Properly implementing on-page SEO techniques drastically boosts the user experience and this creates an array of both short-term and long-term advantages.
2. Boost Conversion Rates
A search engine optimized site is easy to use, fast, and compatible with mobile devices. This translates to better conversions. Simply put, people who come to your site are more likely to become subscribers, loyal visitors, or even customers.
It’s no surprise that the return on income from search engine optimization is lower than pay-per-click (PPC) or any other form of digital marketing.
3. Find a New Customer Base and Promote Growth
One of the primary reasons for having a website is to differentiate and increase the customer base. It’s a well-known fact that businesses with a site grow twice as fast as those without one.
Search engine optimization will help your company gain better rankings on the search engine result pages (SERPs). This translates to more targeted visitors and ultimately more customers.
4. Get into New Markets
The internet is undeniably one of the fastest-growing markets in the world and it has no sign of stopping soon given the huge innovation in this space. An ideal SEO strategy will help you explore new economies and find new markets.
5. Stay Abreast With the Latest Developments
SEO is one of the fastest-changing domains in the world of marketing. Search engine rules and regulations change on a regular basis and so, if you wish to maintain your traffic and ranking on the search engines, you have to stay abreast with the latest developments.
There are usually two ways to achieve this:
(i) Hire a reputable SEO provider. One of their roles is to give you advice on the latest changes so that you do not miss any opportunities.
(ii) Follow the changes made in the SEO domain and make the alterations accordingly, ensuring you are at par with the latest standards.
You do not have to be an expert in SEO, but you need to informed and willing to make the changes.
6. Build Brand Awareness via Better Rankings
One of the best things about ranking high on the search engines is brand awareness. People are more likely to trust a company that appears in the top position when they search for something than those with no online presence.
Businesses looking to build brand awareness, be it locally or nationally have to invest in search engine optimization in order to gain top positions for keywords related to their industry.
In this day and age, search engines play a vital role in building or bringing down a brand. This is why your business needs SEO.
7. Create a Dedicated Client Base with Email Marketing
An excellent SEO strategy translates to more traffic and presents an excellent way to build a dedicated client base via email marketing. Yes, email marketing was available before social media and still plays a vital role in driving traffic and revenue.
As a matter of fact, some of the most successful blogging sites claim that most of their revenue comes from email lists and not from other mediums. While implementing your SEO, it’s important to make it easy for people to subscribe to your email newsletter. This is an excellent and affordable way to maximize the ROI from SEO.
8. Run Your Business Round the Clock
One of the best things about SEO and the internet is that once you get organic traffic, your business runs for 24 hours, 7 days a week. Invest in a good SEO strategy and you will reap the benefits of getting new customers and sales when the business is closed.
9. SEO is Ideal for Social Media Marketing
A page with high rankings is also likely to gain more exposure on social media. That’s because the relationship between social media and SEO is by-directional. Social media platforms like Instagram, Twitter, and Facebook have popularity that’s ideal for SEO purposes and as we already know, SEO brings more visibility.
Simply put, searchers are more likely to like or follow your page if it appears in the top positions of the SERPs compared to a website without good rankings.
10. Bypass Competition
Take an example of two companies in the same space, selling the same products at the same price level. One has a well-optimized site and the other does not have an online presence.
With almost everything being the same, which business do you think will be more successful? Of course, the one with a solid online presence will grow and succeed faster. In this day and age, you cannot afford to overlook the power of SEO and search engines. If you want to bypass your local competition, ensure you have a strong web presence by implementing a robust digital plan including SEO.
As you can see, there are numerous benefits to implementing SEO in any business marketing strategy.