Customer acquisition is an expensive process: think about the money, which you have spent on marketing and advertising. The majority of these resources was probably used to introduce new customers to your products, instead of spending the money on customers you already have.
Many entrepreneurs prefer to focus on attracting new clients instead of catering to the needs of regular customers, because they think that there is a limit to how much money a returning customer can bring their business. Finding new customers is of course important, but if you look at your returning customers in a new creative way and use our tips, you might discover that investing in returning customers is more profitable than you think.
Making customer experience more relevant
The best way to encourage returning customers to buy more from you is to present them with personalized offers. This is, however, easier said than done. The biggest online companies, which do not have to worry about Magento website development cost and can order intricate algorithms for recognizing patterns in customer behavior, are in a much better place than you.
However, you can also use simple techniques, which will help you establish what kind of products your customers might be interested in. Use order history and visited product pages as reference and send email alerts to your returning customers, whenever there is a special discount on one of the products they have viewed or bought before.
Get in touch with your customer
The one thing thatis lacking, in comparison with buying products the traditional way, is personal contact with the merchant. This is why the most successful online retailers put so much effort into making the shopping experience feel more like a conversation with the customer. There are many techniques you can use, from adding a Live chat option to your website to celebrating your customer’s birthday with an email and special discount. Don’t wait for the customer to contact you, but start the conversation by encouraging discussions on your social media networks.
Use flexible pricing
Your new and existing customers are on the lookout for the best deals, so if you want to lure them in, you have to guarantee that your offer is the best. Price matching is an excellent strategy, although usually only the biggest companies are able to decrease their prices to meet the lowest offers available. How about negotiating your prices with the customer?
Allow your customers to name their price on some of your products and accept the offer or continue negotiating. This new option will be most appreciated by fans of online auctions, but many of your customers will be probably interested and they will at least check this option.to find the best tools and solutions to negotiate prices online.
Develop a community around your products
Keep your existing customers engaged by regularly providing them with fresh content and updates on your products. Work on creating a consistent social media presence and keep your customers entertained by offering them new apps, organizing competitions for fans and posting photos and films about your products and your company.