Given the fact that email marketing is an essential part of modern business, it is understandable that many people and firms are keen to learn how to create the most effective email marketing campaigns. This has led to email marketing experts, or so-called experts, to spout forth with a wide range of suggestions and solutions that promise to provide the winning formula that will set your emails apart from every other message that arrives in a client or customers inbox.
The thing is, with so many experts looking for attention, the advice regarding email marketing starts to become wide-reaching and covering a broad range of topics and suggestions. In some cases, having as much information as possible is often of benefit and of considerable interest. However, there will also be instances when there is such a thing as having too much information. When it comes to ensuring you are working effectively, you don’t need to remember a massive amount of information and rules regarding email marketing; in fact, you can achieve a lot of success with three key rules of email marketing.
Be sure to test your subject lines
You only have to think about your own reaction when an email drops into your inbox to think about the importance of a subject line. There are some subject lines that have you racing to open an email and there will be some subject lines that see you in a rush to delete the email. Thinking about the things that you like and don’t like to see in emails that come into your inbox will help you to create the subject lines for the emails that you send out.
When it comes to creating the perfect email subject line, you need to remember that different customers are different. This means you need to give serious consideration to your customers and what they think about your firm and your product or service. If a so-called email marketing experts promises to provide email subject lines that your customers will love, how does he know your customer? There isn’t any product or service that is universally loved or needed, and even with that, people have their own reasons for buying a certain product or a certain brand.
This is why you need to think about your image; the customers you serve and how you can best reach out to them with email marketing software. This is where it can be of benefit to test different subject lines, and then analyse them to see what worked and what didn’t work.
Don’t include too many links
The issue of links in your email can be a tricky one. You need aand this is where a link to the right place on your site, or even as an affiliate link, can have such a strong impact. However, if you have too many links in an email, you may find this is counterproductive.
Having too many links will limit the impact that you have in an email, and it may cause your user to feel confused about what you have to offer. Rather than trying to reach out to a range of customers, or promote a variety of services on offers, in one email, it is far better to provide a concise call to action in an email which will ensure people visit your site. From there, you should be looking to provide links and connections for clients, which can be of benefit, but on the whole, you want to avoid this in your email.
You need to be consistent
Whatever your brand image or identity is, make sure that it is consistent. With, you will find it simple to create templates, offering you a level of consistency when reaching out to your customer base.
Not only do you want to be consistent in your tone across the different emails you send, you want to be consistent in your messages to customers. If you have a serious image, you can’t send out informal and humorous emails to clients. Similarly, if your firm is note for having a sense of humour and having fun, you want to avoid dour or serious emails.
Before you construct your emails, you want to think about your firm, and the message you try to send to your customer base. Knowing what your identity is will provide you with the best opportunity of providing a consistent message to your clients.
Andrew Reilly is a freelance writer with a focus on news stories and consumer interest articles. He has been writing professionally for 8 years but has been writing for as long as he can care to remember. When Andrew isn’t sat behind a laptop or researching a story, he will be found watching a gig or a game of football.