Owning a business is challenging yet rewarding. Some people spend their lives dreaming about pursuing their entrepreneurial goals, and others are lucky enough to take the next step and start their own venture.
If you’ve recently established your first company, chances are you are spending long hours coming up with creative marketing strategies to attract new customers. You may be feeling overworked and slightly overwhelmed. Here are some marketing basics that can help make things easier as you get your new business up and running.
Connect With Your Local Chamber of Commerce
If you own a brick and mortar business, your local Chamber of Commerce can serve as a tremendous resource. The Chamber of Commerce will serve as your gateway to the community, providing you with helpful tips and resources on reaching potential customers. They will also be able to share information about community events, opportunities for sponsorship and advertising, and collaborative business partnerships in your city or town. If you haven’t already contacted your local Chamber of Commerce, it’s worth taking the time to do so.
Build a Business Website
While it may seem like a lot of work to build a branded website for your business, it’s important. There are also a number of tools that can simplify the process, allowing you to have your site up and running in a matter of hours. Setting aside the time to create a home for your business on the web will ensure that potential customers are able to find you when they conduct an online search.
- The Official Put-in-Bay Visitors & Convention Bureau in Put-in-Bay, Ohio has tailored this website as a tourist information center to provide you with all of the necessary information for planning your trip to our little Ohio Island, from hotels & resorts and home rentals to reserving your golf cart before you arrive.
- Put In Bay Golf Carts offers the island largest and newest fleet of golf carts including EZ-GO, Yamaha & Club Car quality golf carts seating 2-4-6 & 8 passengers.
According to a recent study, 59% of consumers used their smartphones to search for businesses nearby before venturing out the door. If you don’t have a website, you could be missing out on an important opportunity to reach local patrons. Consider exploring a platform that allows you toto save yourself some time and money.
Get Listed on Consumer Review Sites
Another easy way to increase your business’ visibility online is by claiming your business listings on popular consumer review sites. Sites like Yelp, Google My Business, and Yahoo Local allow entrepreneurs to claim their business listings for free. This is an important step because claiming your listing increases the likelihood that people will be able to find your company online.
For example, if a potential customer searches for your business by name on Google, your listing will be the first thing that appears on the right-hand side of the page. Claiming your listings on these sites allows people to easily locate your business address, phone number, and website without spending too much time digging around online.
When you’re a new business owner, it’s easy to get overwhelmed by all of the marketing opportunities available to you. If you’re just getting started, consider keeping things simple.
Reach out to your local Chamber of Commerce, build a business website, and get your company listed on consumer review sites to help raise your visibility. These channels will help you get the word out about your business and reach new customers.