Social media and websites have gained momentum in the past decade, and the demand for marketing on social media has gone higher with time. Ads and posts on social websites is a must for any and every sort of marketing. But one thing that has lasted for years now after its inception is Email marketing.
You might think it age-old but it is, until today, still one of the most effective tools of marketing. So if at all you’ve lost your touch over email marketing and are wondering how to go about it, you’ve come to the right place. Take a look at our tips for email marketing that are sure to bring you good fortune.
1. The Right Tool
Email marketing requires the correct kind of tools to do the job. It is sort of the basis of your email before you’ve even drafted it. You can find a variety of email marketing tools out there, with different prices, allowing you to choose the best one. Whether it is a simple format like campaign and database management, or it is a complex one like automation, robust reporting, management of purchase list etc. you are free to choose whichever one that is affordable and suits your needs.
2. Automated Emails
This aspect is more important and useful than you’d think. Automated emails are sent out to your customers ensuring that their attention be captured every now and then. You don’t want them forgetting about your company, so automated and timed emails will keep them engaged, and it will also help them in exploring various offers that you might have introduced. Add interesting incentives and your customers will surely have your attention.
3. Length Of The Subject
Should the subject be long or short? This is a question we face even when sending out formal and informal emails regardless of marketing. But when it does come to email marketing, you have to know what length of the subject will be most useful. Make sure your subject is between sixty to seventy characters. If it is longer than that the rate of people clicking on it goes down, whereas if it is too short, it will hardly capture anyone’s attention. Sometimes even a single word like ‘Hey’ or ‘Wow’ might do the trick and sometimes a sentence long subject might prove ineffective.
4. Build A Relationship
Your customer must trust you. That is the most important thing when it comes toor product. Why would someone want to receive emails about your upcoming offers? The customer must know that you aren’t going to meticulously spam their inbox with emails. That is going to deter them from your website or company. The best way to ensure a proper marketing is to establish a trustable relationship with the customers, and not to continuously send emails the moment you get a chance.
5. The Database
Build a database and an email list. Make sure that your emails are not going into the spam folder of your customers’ inbox. Your email address should get whitelisted when people visit your website and sign up for emails. You can get theto build a proper database. To get people to sign up is a bit problematic so you might have to offer incentives like special offers, discounts, preferences etc. that will get your email address whitelisted so that your emails don’t go into the spam folder.
6. Right Time
Sending emails at the right time is very important. Studies have noted that emails sent from 8 p.m. until midnight, which is said to be the prime time. Also, sending emails during the weekend is quite beneficial when it comes to marketing because that is when people can give your website utmost attention that you’ve been asking for. Statistics show that emails are clicked onto during weekends and the 8 p.m. to midnight time.
Email marketing might seem like an activity fast losing its colour, but what most people don’t know is that it is highly effective. So the next time you’re sending emails, don’t forget to refer to the above!