There is much to be either learned, created or taught when it comes to the advertising of products or services. However, much of the technique and ideas that go into creative and successful advertising are concepts and the formation of ideas that are not taught but rather just come to be. This blend of art and skill make it both one of the more popular career choices among college students today, and one of the most difficult to get into and succeed.
Search Engine Optimization (SEO)
One of the more recently developed marketing methods is the use of search engine optimization. SEO is a business all in itself built on data and analytics, but with the greatest part of the business founded on creativity in the form of content writing and blog posting. Since SEO companies are founded on creativity and varied ideas rather than standards, it is difficult to teach SEO or its current trends — an important issue as the exact techniques and challenges change frequently. Individual SEO companies have their own unique styles and methods that truly cannot be taught, not even in colleges.
Tracking data is a useful tool for measuring the success of your advertising and for measuring the audiences you have reached. How to track data is a process that varies from product to product or service to service. Since markets are so varied, campaigns are customized, and parameters that are used for comparison purposes differ drastically.
These very data tracking techniques cannot be taught but are learned through experience in that specific business or industry. The use of data tracking systems is beneficial to comparing market and product trends and monitoring the trends in your advertising campaigns. Implementing and tracking data is something done according to the flow of the business, and is learned as you go rather than taught in a classroom.
The Importance of Your Product
Finding successful advertising tactics is all about the product or service you are attempting to promote and the audience you are trying to reach. Sometimes the end results are more exciting and noticeable than the product itself — I’m sure you can think of a few Super Bowl commercials that have achieved greater popularity than the services being advertised. This kind of success isn’t found in a book; it comes from the hands-on perspective of the marketer. It’s a function of doing, not learning.
Creativity is King
The most important tool in advertising is one’s creativity — on the whole, creativity is simply essential to an effective advertising campaign. Whether you’re designing new storefront signage on, developing a software package, even providing simple, everyday services, the creative element cannot be ignored — form must follow function. It is the creative process that gives a campaign the ability to take on a life of its own. This creativity is developed first-hand and has no curriculum or educational outline to follow.
is a freelance writer and professional student who offers advice and insights on student life and the challenges faced by the small business entrepreneur.