Investing in real estate can be a lucrative adventure. It’s also becoming an increasingly popular one. As competition grows, knowing how to find potential properties becomes more crucial. While the MLS listings provide a good source of available properties, many investors use it. To get ahead of your competition, you have to do something different. Here are a few of the top marketing strategies to consider.
Post Bandit Signs
Bandit signs are poster-sized billboards that tell people you want to buy investment properties and provide your contact details. Hang them in strategic locations where people are most likely to see them. The strategy is fairly low-cost and easy to implement, requiring very little effort on your end.
Hire a Bird Dog
If you’re willing to pay for some help, a bird dog might be a good way to go. For a small fee, a bird dog will locate below market value properties or interested sellers. They use strategies of their own to get the find leads and get results.
Reach Out to Potential Sellers
Sending real estate mailers can be an incredibly effective way to generate leads, especially when you have a strategy in place. You don’t want to waste time sending information to people who aren’t going to be interested in selling. To get started, you should determine who you want to market to, such as distressed homeowners, absentee owners, pre-foreclosures, or apartment owners.
A vast majority of people use the internet at least once every day.and social media ads allow you to reach more people with very little effort. You can target people you want to see your ads, bid for keywords, or place your ads on specific websites or newsfeeds.
To succeed as a real estate investor, you need to stand out. Your strategy, however, will likely be different than someone else’s. Test out a couple of the above marketing tactics to see which ones provide you with the best results.