As we spend more and more time on our smartphones and computers, it’s increasingly important for businesses to have an effective web presence. Building your online branding starts with a high-quality website that helps you to meet and exceed your goals, and that starts with a professional design. Here’s what you need to know as you embark on your web design project.
Set Expectations and Goals
Before you begin working on it you should have a clear goal for your site and expectations for what is going to be delivered when the web design project is finished. The more accurate and realistic your expectations are, the more likely you are to have a final product that meets your needs.
Find Your Customer Avatar and Solve Their Problem
Before you can start marketing your services you need to know who they are for. The best way to develop a branding strategy is to identify who your average customer is. If you have previous sales data to work with you can use this to identify who uses your products. If you’re a start-up, look at the efforts of successful companies in your field and see who they are appealing to. With a client identified you can then design your site to highlight how your product or service can solve a problem in their life, even if they didn’t realize it was a problem before encountering you.
Substance Over Style
A common mistake that many companies make during the design process of their site is to value a fancy interface over functional information. Above all else, your site needs to make it easy for a visitor to find information that shows why they need your product, and then funnel them to a section where they can either make a purchase or contact you about in-person services.
Make Navigation Easy
An easy trap to fall into is overcomplicating the layout of your site to make it eye-catching only to end up making it hard for visitors to navigate around. Your goal should be to ensure that when a visitor tries to find something about your products or services the pathway to their answer is intuitive and easy to follow. If a flashy design makes it hard to find the most common pages then it’s not a quality web design.
Require Adaptable Design
The majority of web traffic today doesn’t take place on computers, but instead comes from users on phones and tablets. Because the interface available on these devices is so different than a computer, it’s important to have a website that responds to the type of device users are accessing it on. When speaking with potential web design firms, make sure that they are experienced building responsive sites and that any designs they’ll be submitting for you will be optimized to match the screen it’s being viewed on.
Stay on Brand
Your website should only be one part of your online strategy, and it’s important that your site fits into a consistent branding strategy across all your digital platforms. That doesn’t mean that you have to strike the same tone on Twitter as your web site, for example, and the opposite is often true, but it does mean that none of your online elements should be thought of in isolation. Every piece should fit into a larger branding plan.
Many web users won’t be visiting your site from a computer which is why it’s important to have a responsive design that adjusts to the screen it’s viewed on. When you work with ancompany you can rely on the professionals to ensure that your site looks great no matter if it’s viewed on a computer or a smartphone.
A website is an essential part of your company’s digital presence. If you’re ready to create a new look, then contact a web design company for your consultation.