Easy Ways to Market Your Website

August 10, 2016Diana Lengerson

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Photo by StartupStockPhotos, CC0 1.0

Once your business has a website, you want other people to find it! Having a website is great tool for increasing your traffic and building more clientele. However, it can be tricky to figure out how to get your website out and how to increase your sales with your website.

Marketing is a tool every business owner has to master. From email marketing to pay-per-click advertising, there are so many varieties. They all have their pros and cons; it is a great idea to familiarize yourself with marketing options if you aren’t already. Let’s take a look at some of the best ways to market your website.

  1. Become a Blogger

So, you have this website. Now, you need to blog. Why should you blog? It brings visitors to your website looking for answers and ideas. You have to set yourself apart from other businesses. If you are a fishing blog, it is a great idea to start a fishing blog with tips, tricks and funny stories to bring in the traffic.

An even better idea is to guest blog. This is when you write an article on another blog in the same niche areas as yours. You will include a link to your website, and it will draw new readers to your website.

Linking your website on other sites is called backlinks. It is a good idea to make sure you have backlinks from quality websites. Google will index these, and it can increase your ranking. If you have a lot of backlinks, it is a good idea to employ a processor to make sure all of your backlinks are indexed so you can get the best ranking possible.

  1. Pay Per Click (PPC)

These are a great tool. You pay a fixed price for each click on the ad you set up in search engines. You want to draw people in to your website who may be searching for websites in your area. Pay Per Click can be a cheap marketing tool; you can set a daily or weekly budget.

  1. Facebook Ads

Facebook is one of the most popular social media sites. Users spend a lot of time on their accounts. Paying for Facebook ads can help target people from your area or people who “like” similar businesses as yours. It is a cost effective way to market your website. These ads are called “sponsored” and pop up on their news feed.

  1. Social Media

Besides the Facebook Ads, you should make sure you have social media accounts for your website. Post your new blog articles or current sales. Encourage people to share your page for giveaways. Social media is crucial in getting your name to as many people as possible.

  1. Email Marketing

This is a great tool to target a specific group of people. When people come to your website, you can have a subscribe button where they put in their email address to receive emails. Generally, you entice them with coupons or giveaways.

Once you have their emails, send them a weekly update email. You can include new products, blog posts, whitepapers, coupons, or just a simple story about your business. It is a great way to build brand loyalty.

  1. Search Engine Optimization

Learning the tools of SEO is an important way to increase your website’s search engine ranking. You want people to find your website on the first page with the keywords they used. Most people don’t go beyond the first page or two when they search.

Spend some time learning how to employ SEO tools. Understanding keywords, backlinks and how to index them, mobile optimize your website, use videos and images, and more will drive more traffic to your website.

These are just a few ways to draw more people to your website. Once you have daily visitors, continue to work hard at advertising and giving great customer service. Word of mouth is one of the best marketing tools, and it is free! Make sure your customers have a great experience and more will be on their way.

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