What is Programmatic Fraud and Why Does it Exist?

What is Programmatic Fraud and Why Does it Exist?

A wide range of technologies that involve automated buying, optimisation, and placement are known as programmatic. This system creates profitable advertising campaigns that allow media buyers to generate traffic to their websites. However, as with any marketing campaign, there are concerns around programmatic fraud because it’s largely focused on buying ads and who actually sees these ads. The open nature […]

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