Marketing a small business – five ways to get it done

April 20, 2017Diana Lengerson


Running a small business presents plenty of challenges; not least making the most of the money you have. You may think that you need to invest a lot of cash in order to ensure your marketing works effectively; this is not necessarily the case. There are things you can do yourself, in order to market your business, and secure more clients and leads.

The aim of this article is to introduce you to five ways that you can market a small business on a limited budget. Hopefully, we can show you that it’s possible to raise the profile of your business without spending a fortune.

Take a look at your SEO

Good SEO is an essential part of any marketing effort. If you have the money to do it then investing in professional SEO services is often a good idea. Professionals have the experience and expertise to put to use optimising your SEO potential. This does not mean you cannot be successful with SEO yourself. There are some areas which it’s a good idea to concentrate on.

  • Make sure your website is optimised for mobile; especially with the mobile first index likely to become reality in late 2017.
  • Ensure that your online content is succinct, informative and well-written.
  • Make it simple for people to navigate around your website; this also makes things simple for search engines and helps to improve your search engine rankings.

Make use of email marketing

Email marketing is one of the most cost effective marketing methods you can use. If you make sure that you know your customers, and potential customers, you can segment your email lists and send only information that is relevant to each group.

The power of marketing to current customers

It costs a lot less to market your brand to people who are already customers than it does to attract new customers. You should examine the purchases that people have made and target them for the potential sale of additional products or services.

Make use of your current network

Whether on a business or a personal level, you should have access to a number of friends and acquaintances. Do not be afraid to utilise their help with spreading the word about your brand. You may even want to take this a step further, and form an allegiance with other, non-competitive, small businesses. You can work out how you can be mutually beneficial to each other.

Offer advice and instruction

If you are available to offer advice and instruction to people, around your brand, this is an excellent way of marketing your business. For instance, you may be a baker who can post cake decorating advice on YouTube. People will start to follow your content; and begin to see you as knowledgeable and reputable.

All of these suggestions can be taken up on a limited budget. Remember, it’s a good idea to start with a couple of the most beneficial marketing strands for you, and then expand your marketing when you can.

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